About us

At Olene, we're not just in the apparel business – we're in the business of creating timeless style. For years, our founders Ole and Lene have honed their personal sense of style, based on a passion for classic materials like woolen tweed, corduroy, waxed garments, and high-quality knitwear. As ambassadors for a trend that looks back to the winners of the past, we're committed to building a platform for future sustainability.

A few words about our name

Our name is more than just a label – it's a personal reflection of the bond between our founders. "Olene" is a merger of Ole and Lene, pronounced in the British/American way with a silent "e". It's a name that is as simple as it is binding, reflecting our commitment to crafting garments that stand the test of time.

Our logo

The wild boar on our logo is more than just an image – it's a symbol of the strength, intelligence, and hard-wearing nature of our brand. With a coat that can withstand virtually any wear and tear, the wild boar is a powerful and protective creature that embodies everything we stand for. And with our name typeface and logo designed by our dear friend Sune Jehrbo (Insta @jehrboworks), every aspect of our brand reflects the passion and creativity that we bring to everything we do.

Collections